With the recent outbreak of the COVID-19, we are all facing a very challenging time. We hope that you are keeping safe!
The situation is affecting all aspects of life, but the impact of your organization has to continue. We are here to help you deal with these uncertainties (cancellations/postponing of events) and changes that are needed in your fundraising methods.
Over the last few days, we have been speaking to many of you about how you can weather this storm. Here is a comprehensive list of ideas worth trying. Let us know how they work out!
IF YOUR EVENT IS CANCELLED OR POSTPONED
Online bidding is a good alternative to live and silent auctions. Donors can bid remotely through the convenience of their own homes. Close auctions and ship out the items.
Reach out to donors who purchased a ticket or showed interest in your event. Educate them on the need, which is more than ever, and give them a chance to make their impact and donation.
Hosting virtual events via streaming is an alternative to in-person events and a way to keep your donors engaged from heir homes. Interact with them, run pledge drives and auctions if you’re feeling ambitious. Platforms like Google Hangouts, Zoom, or live stream in social media such as Facebook Livestream can be useful.
WAYS TO ADAPT TO THE NEW SITUATION - GET CREATIVE!
Send out personalized letters or emails for donors to explain the current situation and take action. Add a QR Code or URL to your donation campaigns. Use previous donation data to suggest the appropriate donation amount.
Share your fundraising virtual events and campaigns across all social media and via text message. Time to gather your volunteers, friends, and family and get them sharing your message.
Corporate matching is another way to increase your donations and make sure you don’t leave money on the table. Ask your donors where they work and send them matching instructions. Make it easy for them to get the process done!